The goal was to visually implement a media campaign to raise awareness about excessive packaging waste and encourage more conscious consumer behavior—the kind we often overlook. It’s a call to pause, to see, and to choose differently.
Humans generate too much waste. Landfills are expanding, incineration increases CO₂ emissions, and many people either feel powerless or are unaware of the issue.
Despite ongoing efforts by environmental organizations, overpackaging remains widespread. Most consumers have become desensitized, often relying on recycling or deposit systems instead of avoiding waste in the first place.
Every mindful purchase is a quiet rebellion against waste.
This project was completed during my photography training at Ernst Litfaß School.